In July 2023, BOSS Magazine featured Wedgewood as "The Community Cornerstone" — a profile exploring the values, mission, and business model that have shaped the company since Greg Geiser founded it in 1985. The piece covers a lot of ground, from Wedgewood Homes' approach to buying and restoring single-family homes to the environmental philosophy that underpins everything we do. A few themes are worth highlighting here.
Renovation Over Demolition
At the heart of the feature is a principle Wedgewood Homes has built its business on: the greenest building is one that already exists. While many real estate investors purchase properties and demolish them to build new construction — a significant strain on both the environment and housing affordability — Wedgewood Homes takes a different path. We salvage structures, restore them, and bring them back to market for new homeowners to enjoy.
That approach has a real impact on housing access. New construction almost always comes in at higher price points, pushing homeownership further out of reach for many buyers. By renovating and modernizing existing homes, Wedgewood Homes keeps accessible housing available in communities across the country.
Solving a Real Housing Problem
The article references a domestic housing market analysis showing that between 2012 and 2022, the gap between single-family home construction and household formations grew to 6.5 million homes. Wedgewood Homes works to close that gap — not by building new, but by rescuing homes on the verge of obsolescence and giving them a second life.
For sellers, that means a straightforward, no-hassle path to closing. No repairs. No open houses. No commissions or fees. For buyers, it means move-in-ready homes at a broader range of price points. For neighborhoods, it means the ugly duckling on the block gets transformed — and neighbors notice.
A Multifaceted Business with a Single Mission
The BOSS Magazine feature also covers Wedgewood's broader suite of brands — Wedgewood Homes on the residential side, Maverick Design as the in-house creative and design division, and Wedgewood Commercial focused on multifamily apartment restoration. Different divisions, one shared purpose: revitalizing communities, one property at a time.
That community focus extends beyond the properties themselves. The article highlights Wedgewood's partnership with Sharefest, a non-profit community revitalization organization, through which Wedgewood has helped rejuvenate elementary schools, supported community beautification efforts, and completed a home makeover for a local hero.
The full feature is worth reading for anyone who wants to understand the values behind how Wedgewood Homes operates. Read the full profile on BOSS Magazine.